The study matched participants\u2019 actual bank transactions with personality traits and found that individuals spend more on products that match their personality, and that people whose purchases better match their personality report higher levels of life satisfaction. This effect of psychological fit on happiness was stronger than the effect of individuals\u2019 total income or the effect of their total spending.<\/p>\n
\u201cOur findings suggest that spending money on products that help us express who we are as individuals could turn out to be as important to our well-being as finding the right job, the right neighborhood or even the right friends and partners,\u201d stated Sandra Matz a PhD candidate in Cambridge\u2019s Department of Psychology. \u201cBy developing a more nuanced understanding of the links between spending and happiness, we hope to be able to provide more personalized advice on how to find happiness through the little consumption choices we make every day.\u201d<\/p>\n
Spending in ways that align with who we are as individuals may have a stronger impact on our happiness than our total income and may be as important to our well-being as finding work we enjoy, being with people we love,\u00a0living healthy and connecting within a community.<\/em><\/span><\/p>\n The implications of this study have me unbelievably excited!<\/p>\n Through my own experiences working with clients I\u2019ve come to believe that when we allocate our resources, spending money in areas that matter most to us, reflect our personality, and are in line with our authentic selves we find more satisfaction. Our overall wellbeing increases despite our level of spending or income amounts. It takes us out of that place of feeling that we never have enough. The more we\u2019re able to tune into what\u2019s important and who we authentically are, we\u2019re able to be more conscious of our spending and align it with our values.<\/p>\n When we allocate our resources, spending money in areas that matter most to us, reflect our personality, and are in line with our authentic selves we find more satisfaction.<\/span><\/em><\/p>\n Over the last few years I\u2019ve been working on ways to help clients become more aware of what they value so they can become more intentional about aligning their spending with those values. One of tools I\u2019ve been developing has been a values assessment which identifies 18 personal value types and then ranks them based on responses to 54 scaled statements. \u00a0It’s designed to help you differentiate your values based on how you actually live versus what you may “think” is important.<\/p>\n I invite you to take the\u00a0assessment to\u00a0help you become more aware of your own values and what\u2019s truly important to you. Once you gain some clarity on your values,\u00a0you can begin to direct your resources in ways that truly nurture what you value most.<\/p>\n
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